In Australia, suicide is the leading cause of death for Australian men aged 15-44, according to data from the Australian Bureau of Statistics 2023 (ABS). 

Men account for approximately three-quarters of all suicide deaths in the country, a stark indicator of the mental health crisis facing Australian men.

The Black Dog Beer is more than a beverage, it's a beacon of hope and solidarity in the fight against the stigma surrounding male mental health. Our 0% alcohol lager isn't just to be enjoyed; it's a conversation starter, a symbol of support, and an emblem of understanding for those touched by the shadow of depression. It embodies the belief that talking about mental health should be as natural and free from stigma as sharing a beer among friends.

We dream of a world where men feel empowered to openly share their struggles, knowing they're not alone. By fostering communities that thrive on companionship strengthened by vulnerability and the courage to reach out, we aim to change how society approaches mental health.

Central to our initiative is the power of compassion and connection. Our beer serves as a silent signal among friends, indicating when someone might be struggling and in need of a chat. This aspect turns each can of beer into a subtle invitation for support, encouraging open and honest conversations in a judgment-free space.

We are committed to making a difference by supporting mental health initiatives and making resources more accessible.
Drinking or ordering The Black Dog Beer is a gesture of solidarity, a way to say, “I'm here for you,” or symbol of saying ‘I’m struggling, I need a chat”, without having to find the words.

Join us in raising a glass to resilience, hope, and a future where no one has to face their battles alone. With The Black Dog Beer, we're not just sharing a drink; we're sharing the message that it's okay not to be okay, and together, we can make a significant impact.